Permaculture, Community and Design Initiatives
As a graphic designer, I realize the importance of branding and advertising in today's world. I also recognize the perils of a corporate design world devoid of substance or realness. Graphic Design is a necessity which is not always accepted or embraced by people whose aspirations and projects lie outside of the monetary world. Being a social activist, and a permacultural supporter from my earliest days of design, I have come to understand the need for design as something which transcends the immediate value of bringing customers to projects or making money. I am much more than an advertiser, and my clients represent projects, services and products which embed as much education and forward thinking value as possible. Gaiacraft is one such project which has, from it's original inception, focused on the world building initiatives of community and permaculture as a means of generating authentic abundance in a world altogther too focused on money as a value. It has also embraced the world of graphic design as a means to promoting that end.