As a graphic designer, I realize the importance of branding and advertising in today’s world. I also recognize the perils of a corporate design world devoid of substance or realness. Graphic Design is a necessity which is not always accepted or embraced by people whose aspirations and projects lie outside of the monetary world. Being a social activist, and a permacultural supporter from my earliest days of design, I have come to understand the need for design as something which transcends the immediate value of bringing customers to projects or making money. I am much more than an advertiser, and my clients represent projects, services and products which embed as much education and forward thinking value as possible. Gaiacraft is one such project which has, from it’s original inception, focused on the world building initiatives of community and permaculture as a means of generating authentic abundance in a world altogther too focused on money as a value. It has also embraced the world of graphic design as a means to promoting that end.
Delvin Solkinson, a longtime friend and creative collaborator, is behind this incredible Permacultre initiative and I have had the pleasure of helping him create promotional media for his amazing workshops and diploma courses which aim to empower people to become valuable permaculturalists in both the city and rural environments. Permaculture is so much more than a gardening technique, it is a way of organizing one’s life to be aware of the what the environment around us provides as well as the effect and impact of our actions on it. Delvin is an exemplary being and I have been enlisted to help bring awareness of this project to others through a series of informative posters about upcoming intensives, as well as pilgrimages to Australia to meet with the inventors of the permaculture concept.
You can check out Gaiacraft here: http://gaiacraft.squarespace.com/
I did not design the website, but was very involved in the inspiration and initial design concept seeding for it. The link page shows a number of Gaiacraft posters Onbeyond has done.